Customise and Personalise EverythingVariable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalised letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.
Supercharge your documents with relevant messages, images and graphics to grab your audience's attention.
Create variable print campaigns that will motivate your customers to respond
With the GDPR rush of activity now behind us, many companies have reset their marketing databases and will not be able to use email marketing to find prospects as before. This is where Direct Mail provides the ideal solution. Legitimate interest applies as a legal form of consent to process data if your offer is relevant, targeted and of potential benefit to the recipient. The mail piece should be screened against the Mailing Preference Service and clearly show how to opt out of future mailings.
By personalising different elements of your document you target your message. Variable data can include text, graphics, images or all 3. Adding a link back to your website on the printed piece means you can measure response rates and significantly increase customer loyalty.
Make financial documents more appealingTransactional documents are opened and read by more than 90% of consumers. Take advantage of white space on bills and statements to display coupons, offers and customer loyalty opportunities. By cleverly combining customer relationship management (CRM) and data mining technology, transactional printing has become the leading form of personal direct billing.
Interactive Variable PrintBy integrating digital technology into your print you can monitor and analyse campaigns in real time. We can generate and print QR codes (or web addresses) to lead your customer to a personalised webpage, where you might show them variable images according to previous transactional history, a personalised video, or even an augmented reality experience.
We like print because it doesn't disappear!