We’ve all heard about the May 2018 deadline looming, been invited to numerous events and received email blasts on the subject. General Data Protection Regulation or gdpr and how it affects business. You think you’ve got your head around it, and then a passing comment makes you think. ‘have I’? If you haven’t done so already try this self assessment to see how ready you really are. https://ico.org.uk/for-organisations/resources-and-support/data-protection-self-assessment/getting-ready-for-the-gdpr/
When planning a marketing campaign it will become critical to employ the services of a processor, who is reliable and trustworthy and who can guarantee compliance to the law. That’s where we come in. We know the questions to ask.
If you’re using us for emails – has the recipient opted in to receive them? Perhaps they are an existing customer, meaning soft opt-in applies. – Bbut what about the new E-privacy regulations coming in later in 2018? http://europa.eu/rapid/press-release_MEMO-17-17_en.htm
If you’re using us for direct mail – the good news is, relevant printed mail does not need prior consent. But you must tell the recipient how to opt out, record this information and stick to it. We automate all this.
If you’re using us for personalised marketing campaigns – we need to talk about profiling and legitimate interests. This can get quite complex so we have developed a guide. Aimed at users of our automated marketing service, to simplify things and address issues of security. Legal basis for processing and data retention. When you employ us as data processors you can be sure that our systems are compliant. Secure and up-to-date as we follow the developments in data protection law very closely. We have been registered with the ICO for over 15 years.
We may be small but we are proud of our reputation as trustworthy and reliable suppliers to the vibrant digital economy of the South coast.
Please get in touch if you’d like to know more.